NEW YORK consumers are demanding better services in a manner unprecedented.
In a few months, public outrage has helped beat back an attempt by the Bank of America, Netflix and Verizon increases cost or significantly change service. The victory comes at a time when money is tight and wide consumer press into social media to air their frustrations with like minded individuals.
“In the past people would be upset, but they will be all over the country talking with their neighbors,” said Kit Yarrow consumer psychology professor at Golden Gate University. “Now they can connect online and they have the power.”
For example, petitions on Change.org who was instrumental in convincing the Bank of America and Verizon to drop plans for a new fee. “Bank Transfer day,” the jump in survival after the announcement of the Bank of America, calling for Facebook advocates to move their money to the credit or bank community.
Not every problem requires a mass call to action. But consumers are basking in a new found sense of empowerment should maintain their high expectations towards 2012. Here are some strategies to ensure You get the service you deserve.